Digital marketing created a revolution in the marketing by successfully reaching the huge number of consumers than the traditional marketing practice. Today both Rural and Urban consumers are using social media due to penetration of internet, technology revolution of smart phones and internet availability at affordable price. MBA in Digital Marketing is a two-year degree program that is designed to prepare the students to understand the key social media platforms such as Facebook, Twitter, Instagram, Linkedin, and Youtube. It is concerned with the growth of various brands that help in understanding the complications of digital marketing, such as SEO, social media marketing, email marketing, and pay-per-click advertising. These tools help to develop cognizance about current e-services, e-practices and opportunities that explore a variety of e-business challenges. Students pursuing this program learn different business domains like HR, Finance, Marketing, Operations etc. in their first year of program and subjects of Digital Marketing in second year.
Candidate must have passed Graduation or equivalent system in any discipline from any recognised University or AICTE recognised Institute/College with minimum aggregate marks of 50% or CGPA of 5.5 for Gen/OBC category and 45% marks or CGPA of 5.0 for SC/ST Category.