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B.B.A. (Business Analytics) with L&T

Turning data into information and information into insights

Overview

The aim of a management course is to create an innovative, ethical and intellectual environment with a focus on leadership and management in a technology intensive global market. Industry needs students who are able to excel in a global, rapidly changing, uncertain environment. The field of business analytics has gained considerable momentum in recent years due to its ability to provide predictive, prescriptive, and diagnostic insights. Numerous sectors, including the public and private sectors as well as healthcare facilities, have adopted this forward-thinking strategy to go over organizational barriers and offer long-term fixes.

The BBA in Business Analytics program at SRMU, offered in collaboration with L&T Edutech, equips students with data-driven decision-making skills and industry-relevant analytics tools. This program blends business fundamentals with advanced analytics techniques, preparing students for high-demand careers in data analytics and strategic management.

One of the best universities in Uttar Pradesh, SRMU, has introduced this BBA Business Analytics program, a specialized course designed to produce business analytics specialists for various companies. Data analytics and business intelligence are combined to form business analytics. It is the science of examining data to identify trends that might be useful in formulating plans of action. The academic framework at one of the top BBA (business analytics) colleges in Lucknow, Uttar Pradesh, aids in the development of the skills required to conduct analytical procedures and assist an organization by identifying easy ways to optimize and improve current business processes.

Join SRMU for B.B.A. in Business Analytics in Lucknow. Admissions for 2026 are now open! Prepare for a career at the intersection of business and data with our specialized program.

NAAC

Accredited

100%*

Placement

175+

More than 5 LPA

30%

Multiple Job Offers

Why SRMU?

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Continuous evaluation system providing students several opportunities to improve their grades

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Curriculum developed by the experts from L&T and university researchers

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Multiple levels of L&T certification

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32 hours of blended teaching hours for every module to meet industry expectations

Centre of Excellence

Centre of Excellence

Entrepreneurship Development

Entrepreneurship Development

Industry Interface

Industry Interface

Quality Management

Quality Management

Program Fee

Duration (in Year)1 Year2 Year3 Year
Course fee110500110500110500
Student Welfare Fund100100100
Caution Money5000--
Total Fee115600110600110600
Hostel Fees + Caution Money (1st Yr. Only)850008000080000
Transportation Fees330003300033000

Alumni Fee: 500

Degree Fee: 1000

Both these fees are payable in the final year of the program

Scholarship Schemes

Schemes

Career Counselling at Shri Ramswaroop Memorial University offers counselling to students, guiding the young minds by helping them to understand their strength and also to sail through at all levels in the job market.

  • check iconSRMUSET (Shri Ramswaroop Memorial University Scholarship Entrance Test)
  • check iconMerit Based Scholarship
  • check iconStudents Opting For Career Progression
  • check iconWard of Defense Persons/ Central Government/ State Government Employees
  • check iconWard of Martyrs
  • check iconFor National/ State Level Sportsperson
  • check iconBlood Relatives of Staff and Students of Ramswaroop Group
  • check iconDivyang & Female Candidates
  • check iconEWS (Economically Weaker Section)

Department Highlights

Achievements

  • Students Pursuing higher studies from abroad

  • Preference for doing PhD from SRMU after PG

  • Competitive Exams like CAT , NET & Others

  • Generating Business Ideas

  • NPTEL Courses

Research

  • 152+ Research Papers published in reputed journals

  • 20+ Books and Book Chapters published

  • 50+ Ph.D. Awarded

Labs

  • L&T Research Lab

  • Advanced Data Science Lab

  • Oracle Lab

  • Fintech Smart Lab

  • SPSS Lab

  • Business Management Labs

  • Professional Communication Lab

Beyond Academics

  • Guest Lectures

  • Budget Session

  • Industrial Visit

  • International & National Conferences

  • Faculty Development Programs

PO, PLO & PSO


Program Objectives
  1. To remember the conceptual knowledge with an integrated approach to various functions of management.

  2. To develop leadership and communication skills to become successful business leaders and managers.

  3. To encourage and develop critical thinking, analysis and initiative ability skills.

  4. To develop problem-solving skills through experiential learning and innovative pedagogy to ensure utilization of knowledge in professional careers.

  5. To apply the various concepts, theories and models in the area of HR, Marketing, Finance.

  6. To develop a positive attitude and life skills to become a multi facet personality with a sense of environmental consciousness and ethical values.


Program Learning Outcomes
  1. Management knowledge: Acquire adequate knowledge through principles, theory and models of business management, Accounting, Marketing, Finance, IT, Operations and Human Resource.

  2. Communication: Demonstrate proficiency for Business Communication for effective and professional business management.

  3. Technical Knowledge: Acquire employability skills through practical exposure of IT and its usage in management.

  4. Investigation of Business Problems: Analyze and comprehend the applicability of management principles in solving complex business issues.

  5. Entrepreneurial Perspective: Develop entrepreneurial skills to become an entrepreneur.

  6. Environment and Sustainability: To build perspective about global environment including cultural, social and sustainability issues.

  7. Leadership Skills: Ability to develop group behavior and lead a team to achieve the individual, group and organizational goals.

  8. Ethics: Understand importance of ethics in business decision-making and inculcate the spirit of social responsibility.

  9. Global Perspective: Comprehend the applicability of management principles in the situations pertaining to global business world.

  10. Area Specific Expertise: Apply various concepts, theories and models in the functional areas of business like Marketing, HR and Finance in the Organizations.

  11. Cross-Disciplinary Integration and Strategic Perspective: Acquire and apply knowledge of economics, mathematics, statistics and production and operation management and its integration relevant to business decisions.

  12. Legal Knowledge: Obtain legal knowledge of various business operations for effective decision-making.


Program Specific Outcomes
  1. Acquire Practical learning through summer internship, industrial visit and Business Plan etc.

  2. Demonstrate analytical and problem-solving skills through core elective area of specialization in Finance, Human Recourse, and Marketing to solve the business issues.

  3. Understand and develop the new dimensions of knowledge through open electives to cater the need of the industry.


Scopein Companies

By pursuing this program, students gain deep knowledge of emerging technologies. They also get exposure to endless career possibilities.

  • Marketing Analyst

  • Finance Analyst

  • Data Scientist

  • Data Analyst

  • Business Analyst

  • Logistics Manager

You can easily be absorbed in above positions at Organizations like:

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